Tips & Tricks


Last Posts

Who is the next perfect diary?

Social Media

Domestic beauty makeup brand is one of the emerging fields that capital focuses on.Under the multiple superposition of new consumer group, supply chain and platform bonus, the sound volume and sales volume of domestic beauty makeup brands are soaring, and it is likely to overtake international brands. “Beauty Group has three core moats.Including the improvement […]


Building your makeup brand

Inspiration

Set up a professional-looking website – it’s easy with Shopify, Square, Wix and other affordable DIYs – and list your products. Write engaging descriptions and be sure to feature several eye-catching, high-resolution photos of each item. If it’s in your budget, consider hiring a model for full-face shots wearing your lip gloss, or simply lip […]


China’s top ten beauty KOL list has been released

Strategies

Jupiter currently has six products available, ranging in price from $15 to $29: Balance Shampoo, Nourishing Conditioner, Repair Essence, Soothing Essence, Scalp Brush and Purification Mask. As China becomes the world’s largest beauty market, KOLs in China are key for foreign brands to gain market share in the country, according to a report by LaunchMetrics, […]


Juni draws inspiration from the past to create 100% recyclable lipstick tube

Strategies

Determined to completely exclude plastic from their packaging, the British cosmetic brand founded by Madeleine White developed a lipstick concept with a case fully made of aluminium. The single-material approach, associated with a sliding mechanism inspired from the first lipstick applicators, makes the product fully recyclable. When she created Juni, makeup artist Madeleine White aimed to combine […]


How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand

Social Media

Aging baby boomers, including men, want to look younger. And selfie-obsessed digital natives are spending 25 percent more on cosmetics than they did just two years ago. Don’t forget the rising middle class with expendable income in China and India. People want to look good, and they’re willing to spend good money for the next […]


Lauder partnered with Uber Eats to deliver cosmetics

Strategies

After The Body Shop at the end of 2020, it’s The Estée Lauder Companies’ turn to partner with delivery platform Uber Eats to allow beauty addicts to receive their favorite cosmetics the same day. For now, there are only two of its brands, Jo Malone and Origins, whose products can be delivered via Uber Eats in […]


Retaining a Moment of Beauty

Social Media

As the year 2020 is approaching, many people will choose to celebrate the New Year with a party among friends and family. At any party, everyone wants to be the center of attention. The New Year is definitely to change a new dress, with Make Up FOR Ever light tobacco honey powder New Year limited […]


What are the tips for makeup and face-lifting

Social Media

1. Tips for using foundation brush When applying the foundation with a brush, use the technique of “from the inside out, from top to bottom” to achieve a face-lifting effect with a lifted face. 2.Use highlights to divert sight Switch to highlighting as the main contouring step. Use glossy powder cake, light-colored contouring cake or […]


Pure Beauty Amusement Park

Social Media

When the concept of “Clean Beauty” swept the beauty industry, people’s desire for “safe ingredients” and “zero skin damage” was quickly aroused. But under the seemingly peaceful world of beauty makeup, it is a mixed bag and requires careful consideration. This time, we have selected brands and single products that can avoid potential damage to […]


How to Apply Makeup for Photos

Inspiration

When doing your makeup for photos, there are some special considerations to take. While your regular makeup may look great in everyday life, it may not translate well to pictures. You’ll want to use slightly more dramatic shades to define your features more, which will help prevent you from looking washed out in your photos. With […]


Dragon knife in makeup

Social Media

It’s still lipstick. “The Wall Street Journal” news shows that the Hermès brand has officially entered the cosmetics field. From March 4, 2020, the first lipstick series “Rouge Hermès” will be launched in some Hermès stores and retail stores in 35 countries around the world. This is another major luxury player entering the cosmetics field […]


A box of makeup will be the first beauty box for a girl when she grows up.

Inspiration

The cosmetics market is very large, and only one lipstick may have dozens of SKUs. This may be a good thing for beauty professionals, because the more cosmetics they can choose from, the more they can meet their individual needs. But this is only annoying for beginners in beauty makeup. Zhao Hongman, the founder of […]


Harry’s completes a new round of financing plan to start an acquisition

Strategies

British high-end skin care brand Elemis announced a major adjustment to its leadership team, promoting former global brand and digital senior vice president Marc Gallagher to chief brand and digital officer. In addition, Kerry Evans was appointed as the general manager of the United Kingdom and Suzanne Pengelly was appointed as the general manager of […]


Harry’s completed a new round of financing plan to start the acquisition.

Inspiration

SUNDAY II SUNDAY completes US$4.2 million in Series A financing Infinite Looks, the parent company of the hair care brand Sunday II Sunday, announced that it has completed a US$4.2 million Series A financing. This round of financing was led by Johnson & Johnson, followed by Ignite Venture Studio and Symrise. The funds will be used […]


Light the flame of love, create heartbeat moment

Inspiration

Love in goldfish The Chinese Valentine’s Day in 2019 is approaching, Shiseido has used a variety of celebrity makeup items ingeniously to launch the heart-beating “goldfish fire makeup” with a senseless texture and bright and diverse colors, which will freeze the summer heartbeat and light up love. Fireworks. The makeup is inspired by the summer […]


What is the concept of “Foodmetic”?

Inspiration

Cross-border beauty is not new in the industry, but recently you will find that there are more and more cross-border beauty brands and food. Recently, the make-up brand elf has launched a series of make-up products inspired by the menu of Mexican cuisine chain Chipotle. The eyeshadow palette in this makeup series is inspired by […]


makeup artist created his own make-up brand

Social Media

Tang Yi pointed out that in the competition with multinational cosmetics brands, Chinese cosmetics must maintain good quality and build a truly well-known cosmetics brand from the three key points of product design , channel construction , and brand building . Tang Yi, China’s top make-up artist and founder of Caitang brand, summarized the development […]


3 Basic Instagram Accounts by 2021

Social Media

I’m not dead yet! On the contrary. As it celebrates its 10th anniversary in 2020, the platform still has 1 billion users around the world and has expanded since its last confinement. Trend hunter, here are three basic instagram accounts that capture the new beauty spirit of 2021.1 / “skin IQ” @Seangarrette / 75.4k followersA […]


Ace of Air Enters Beauty Market in the Mode of “return Empty Package”

Inspiration

The new vegan beauty and health brand offers us consumers an innovative 100% round model called “buy product and borrow packaging.”.In 2021, the problem of packaging waste becomes very important in the beauty industry. In this context, both traditional and emerging brands are testing new ways to reduce the impact of products on the environment. […]


Natural Green Chemistry

Supply System

Last summer, SEPPIC released a report about its emogreen ™ A series of videos. This short video and its exciting soundtrack pay homage to the beauty of our planet and reveal a range of plant-based alkanes ™ The environmental advantages of the project. This time, we interviewed Sabrina mizael, moisturizer product manager and campaign coordinator. […]